ThE WaNtEd FaShIoNs....

Jennifer Aniston is joining the ranks of celebrities - Sarah Jessica Parker, Beyoncé Knowles and even more recently Bruce Willis among them - who have put their name to a fragrance deal. While Willis has just signed with German cosmetics manufacturer LR Health&Beauty Systems to create, according to the brand, an "extremely masculine" fragrance launching in July 2010, Aniston has taken a more softly-softly approach to the perfume-making process to make Lolavie with the Falic Fashion Group. Speaking on the set of her new film Just Go With It, Aniston told WWD: "It's been a year-and-a-half journey. I'd been asked to do things before, and it never felt organic. But when [the Falic Fashion Group] approached me to be involved with the process from inception to fruition, I thought, 'This could be a creative expression.' And it's turned out to be an extension of myself as opposed to slapping my name on something." When asked about the unusual name of the fragrance, Aniston remained mysterious: "It's a long story and honestly it's too personal to tell," she said. "But it has special significance." Fresh and floral, Lolavie will launch exclusively at Harrods in June 2010. £30 for 50ml.