BIOGRAPHY:
The Past and the Present
Fashion Designer Gianni Versace was born in 1946 in Reggio Calabria, Italy, he became victim of a cold-blooded murder on the 16th July, 1997. In the early days, his mother supported the family with her small tailor-shop. There, Versace learned everything about making clothes and soon he designed apparel himself, which was sold in his mother's shop. Then, Versace acquired additional skills working in fabric procurement positions. He got his first chance to show his skills when designing a collection for Fiori Fiorentini, a Lucca, Italy based company in 1972.
In the following, Versace designed for the Italian fashion labels De Parisi, Genny (for whom he would later be working again), Callaghan, Alma, and then for Complice in 1974. The work for Complice, which he fully conceived himself marked the first occasion where his own name was included in the brand name.
In 1978, Versace opened his first boutique in Milan's Via della Spiga, still selling other labels to complement his own collections. Soon, with the growing popularity of the Versace style, boutiques started to spread across the globe.
In 1985, Versace added the Instante label to his fashion empire. Similar in style to Versace couture, but targeted at a less affluent and younger crowd.
The Versace-style has become a trademark of its own. If one seeks to characterize Versace, you can always point to Giorgio Armani. Versace is everything Armani is not. He is known for striking colours, materials, and cuts. His collections for men and women are sexy to the point of vulgarity. On first sight his work seems to reflect the typical Italian grandezza. On second sight, he seemed to draw only from those images (like the neo-classicistic ornaments in his prints), pushing them to the limits, in order to question any prevailing common agreement on &qout;good taste".
Fashion Designer Gianni Versace was born in 1946 in Reggio Calabria, Italy, he became victim of a cold-blooded murder on the 16th July, 1997. In the early days, his mother supported the family with her small tailor-shop. There, Versace learned everything about making clothes and soon he designed apparel himself, which was sold in his mother's shop. Then, Versace acquired additional skills working in fabric procurement positions. He got his first chance to show his skills when designing a collection for Fiori Fiorentini, a Lucca, Italy based company in 1972.
In the following, Versace designed for the Italian fashion labels De Parisi, Genny (for whom he would later be working again), Callaghan, Alma, and then for Complice in 1974. The work for Complice, which he fully conceived himself marked the first occasion where his own name was included in the brand name.
In 1978, Versace opened his first boutique in Milan's Via della Spiga, still selling other labels to complement his own collections. Soon, with the growing popularity of the Versace style, boutiques started to spread across the globe.
In 1985, Versace added the Instante label to his fashion empire. Similar in style to Versace couture, but targeted at a less affluent and younger crowd.
The Versace-style has become a trademark of its own. If one seeks to characterize Versace, you can always point to Giorgio Armani. Versace is everything Armani is not. He is known for striking colours, materials, and cuts. His collections for men and women are sexy to the point of vulgarity. On first sight his work seems to reflect the typical Italian grandezza. On second sight, he seemed to draw only from those images (like the neo-classicistic ornaments in his prints), pushing them to the limits, in order to question any prevailing common agreement on &qout;good taste".
Selected Lines
* Gianni Versace Couture
* Instante
* Versus
* Versace Classic V2
* GVII - a men's wear collection for the US market
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Selected Awards and Recognitions
* In 1989, Versace was honored by an exibition called "L'abito per pensare" (Clothes for thinking), which showed in Milan, Paris, London, and New York.
* Gianni Versace Couture
* Instante
* Versus
* Versace Classic V2
* GVII - a men's wear collection for the US market
------------------------------------------------------------------------
Selected Awards and Recognitions
* In 1989, Versace was honored by an exibition called "L'abito per pensare" (Clothes for thinking), which showed in Milan, Paris, London, and New York.
Address
Headquarters
Gianni Versace S.p.A.
Via Ges�, 12
20121 Milan, Italy
Tel.: (+02) 7610931
FAX.: (+02) 798572
Instante Vesa s.r.l
Via Spiga, 25
20121 Milan, Italy
Tel.: (+02) 760931
FAX.: (+02) 76004122
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Selected Boutiques
Milan Boutiques
* Couture
-Via della Spiga, 4
20121 Milan, Italy
Tel.: (+02) 76005451
-Via Montenapleone, 11
Tel.: (+02) 76008528/9
20121 Milan, Italy
* Versus
Via San Pietro All'Orto, 10
Milan, Italy
Tel.: (+02) 76014722
* Instante
Via San Pietro All'Orto, 11
Milan, Italy
Tel.: (+02) 76014544
New York Boutique
647 Fifth Avenue
New York, N.Y., U.S.A.
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