ThE WaNtEd FaShIoNs....

BIOGRAPHY:

The Past and the Present
Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur, Southern France. She began by designing hats, first in Paris in 1908, and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916, and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978, after Coco's death.

Chanel was famous for popularizing practical clothes, including pants for women, little black dresses, and box-like collarless jackets with bias edging and brass buttons. Her first fabrics included wool jersey, which was comfortable and easy fitting, but was not considered suitable for fashionable clothes. Traditional Chanel accessories include multiple strands of pearls and gold chains, quilted handbags, sling-back pumps in ivory with black toes, quilted handbags with shoulder straps made of gold chain, and gardenias. She liked to mix imitation jewels with real jewels and often combined massive amounts with sportswear.

Chanel's business was interrupted by World War I and again in 1939 at the beginning of World War II, after which it did not reopen until 1953.

After her death in her Paris apartment in 1971, first her assistant designers, Gaston Berthelot and Ramon Esparza, and then her assistants Yvonne Dudel and Jean Cazaubon designed the couture (1975-83).


Selected Awards
Neiman-Marcus Award (1957)

Performance
Chanel keeps a very low profile on its economic figures, but sales in 1995 were estimated at over $1 billion, for 1995 sales are believed to have risen to nearly $2 billion. The new Chanel daughter "Eres" achieved in 1996 sales worth of 60 million Francs ($12 million) and boasts earnings of 7.2 million ($1.4 million). Lagerfeld boasts that when he took over design at Chanel, fashion sales made up only 6% of total sales. Today he estimates more than 50% of total sales stem from fashion.
The firm has about 100 boutiques worldwide, more than 35 of which are in Japan. Controlled by chairman Alain Wertheimer's family, Chanel also owns Eres, a French beachwear and lingerie label.


Distribution
In 1992, Chanel possessed 64 fully owned boutiques. Eres has three fully-owned boutiques in Paris and sells selectively to 420 retailers worldwide (30% of them in France).
Address
Headquarters
Chanel S.A.
135, ave Charles de Gaulle
92521 Neuilly sur Seine Cedex
Tel.: (+1) 46.43.40.00
Fax.: (+1) 47.47.60.34
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Selected Boutiques
Paris Boutiques

* 31, rue Cambon, 1er (since 1912)
75001 Paris, France
At this boutique, nothing is on display;
one must ask.
* 29, rue Cambon, 1er
75001 Paris, France
Milan Boutique
Via Sant'Andrea 10/A
20121 Milan, Italy
Tel.: (+02) 782514