ThE WaNtEd FaShIoNs....

BIOGRAPHY:

"Casual Chic"

The Past and the Present
Fashion Designers The Cerruti brothers established in 1881 a textile company in Biella, Northern Italy, an area renowned for the the high quality wool industry.

Nino Cerruti was born in 1930, as the son of one of the founders. In 1950, he became head of the family woolen business. Drawing from his experience in producing excellent fabrics, Cerruti ventured into the production of clothing in the late 60s. His first men's collection was shown in 1967 and was considered a revolution in men's wear at the time.

The first boutique opened in 1967 on Rue Royale in Paris, where Cerruti moved the head of the buisness to, in order to be closer to the international fashion capital. The fabric production under the name of Lanificio Cerruti remained in Italy, while the fashion house is called Cerruti 1881. In 1976 Cerruti added a women's line to the successful men's wear business.

Today, the firm is known for its classic wool suits, always trying to match the everyday challenges for its owner. In Spring 1996, the young talent Narcisso Rodriguez became head of design at Cerruti. Appointing young and promising names for the design position of well-established brands, seems to be en vogue in the fashion business since the outstanding success which Tom Ford created for Gucci. But surprisingly, Rodriguez was replaced in mid-1997 by the Greek-American Peter Speliopoulos, who worked for Donna Karan before.

Cerruti is well known for furnishing the movie industry. The most renowned film appearence of Cerruti designs can be found in the Hollywood blockbuster "Pretty Woman&qout;. Here, Richard Gere and Julia Roberts wear Cerruti fashions.
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Selected Products

* Cerruti Couture
* Arte (exclusive apparel)
* Cerruti 1881
* Cerruti 1881 Sport
* Cerruti Jeans
* Cerruti Brothers (bridge line), since 1996

Activities and Brands

CERRUTI ARTE:
Deluxe Men and Women's ready-to-wear

CERRUTI 1881:
Men and Women's ready-to-wear Collection

CERRUTI 1881 Accessories:
For Men and Women : Eyewear, shoes, ties, leathergoodsÉ

CERRUTI JEANS:
Jeans and casualwear's collection for Men and Women

CERRUTI 1881 SHAPES:
Men's ready-to-wear, adapted, realized and distributed exclusively for China, Hong-Kong, Taiwan and Japon.

CERRUTI PERFUMES
Two lines :CERRUTI 1881 and CERRUTI IMAGE Declined in two versions, one for Men and one for Women.

Address
Headquarters and Showroom
3, place de la Madeleine
75008 Paris, France
Tel.: (+1) 53.30.18.81
FAX.: (+1) 53.30.19.43

Selected Boutiques

Paris Boutiques
* 27, rue Royale, 75008 Paris
* 42, rue de Grenelle,75007 Paris
* 17, ave Victor Hugo, 75016 Paris
London Boutique
76 New Bond Street
London W1, Great Britain
Tel.: (+0171) 493 2278 Milan Boutique
Via Palermo, 8
Milan, Italy
Tel.: (+02) 29006445

France
CERRUTI 1881 S.A.
3 place de la Madeleine
75008 PARIS
Tel.33.1.53.30.18.81 / Fax.33 1 42 65 00 54

Italy
CERRUTI GROUP SERVICE S.p.a
Via San Francisco d'Assisi, n¡4
20122 MILAN
Tel.39.02.584.80.21 / Fax.39.02.583.16.326

Hong Kong
CERRUTI GROUP ASIA PACIFIC
33/F Laws Commercial Plaza
7888 Cheung Sha Wan Road
Cheung Sha Wan KOWLOON
Tel.852.23101683 / Fax.852.23101681

Germany
CERRUTI GROUP SERVICE
Pienzenauerstrasse, n010
81679 MUNICH
Tel.49.8994.52.89.0 / Fax.49.89.90.60.60

U.S.A.
CERRUTI GROUP SERVICE
58 West - 40th street - 8th floor
10018 NEW YOK , NY
Tel.212.768.1991 / Fax. 212.768.4904


Major Retail Outlets

Men's boutiques

France
Paris - 27 rue Royale
Paris- 48 rue Pierre Charron
Lyon - Galerie Sofitel
Toulouse - 9 rue Lapeyrouse

Hong Kong
Ocean Centre - Shop 247 - Tsim Sha Tsui - Kowloon
Peninsula Hotel - Shop BL8, Basement, Tsim Sha Tsui - Kowloon
The Lee Gardens - Causeway Bay
Pacific Place, Shop 367, Queensway
The Landmark - Shop B19, basement - The Landmark Central

Switzerland
Genve - 10 rue de la Croix d'Or

Germany
Munich - Briennerstrasse, 9

Japan.
Nagoya - Roots Stone Part 2, 2-10 Yotsuya-dori, Chikusa-Ku

Korea.
Seoul- Galleria

Indonesia.
Jakarta - Plaza Senyan Shopping Centre - JL Asia Africa Raya - Senayan
Plaza Indonesia L1, 27-28 - JL MH Thamrin
Pasaraya Blok M, JL Iskandarsyah Raya, Kebaroyan Baru.

Ta•wan.
Ta•pe• - Howard Plaza Hotel, 160 Jen Ai Road
Grand Hyatt Hotel - 2 Sung Shou Road
The Mall - 203 Tunhwas. Road - Sec 2
Ta•chung - Chung Yo Dpt Store - 2F,161 Sec.3 -San Ming Road.
Kan San Dpt Store - 2F, 299 Sec. 1, Chung-Kan Road.
Ta•nan - Shing Kong Mitsukoshi - 2F, 162, Chung San Road.
Kaohsiung - Hansin Dpt Store - 266-1, Chen Kung 1RD Road
Shing Kong Mitsukoshi - 5F, 2132, Santo 3R road
Howard Plaza - 1F, 311, Chi-Hsien first road

China
Beijin - China World Trade Centre - 1 Jian Guo Men Wai Avenue
Palace Hotel - 8 Goldfish Lane - Wangfujing
Shanga• - Jin-Jang Dickson Bldg - 400 Chang Le Road
Shanga• Centre - 1376 Naring Road West
Dalian - Furama Hotel, 60 Renmin Road
Chang-Chun - Chang-Chun Charter, 99 Ching Quing Road
Guangzhou - Garden Hotel, 368 Huanshi Donglu
Zengzhou - Zhengzhou Yuda, 220 Ww. Zhong Yuan Road

Philippines.
Mandalnyong - Shangri-La Plaza Mall

Women's Boutiques.

France.
Paris - 15 place de la Madeleine
17, Avenue Victor Hugo
42, rue de Grenelle
Lyon - 16 bis rue Gasparin
Toulouse - 9 rue Lapeyrouse

Germany
Berlin - KurfŸrstendamm, n¡55
Cologne - Mittelstrasse, n¡34
DŸsseldorf - Ko-center - Konigsallee, 28-30
Hamburg - Neuer Wall 50

England
London - 106, New Bond Street - W1Y

Austria
Wien-Weihburggasse, n¡8

Spain
Madrid - Calle Goya 6-8

Japon.
Nagoya - Roots Stone Part 2, 2-10 Yotsuya-dori, Chikusa-Ku

Men and Women's Boutiques

France
Ant”bes - 12 bis boulevard Wilson
Strasbourg : 40, rue du Vieux MarchŽ aux Poissons

Germany
Berlin - Quartier 206 -Frederichstrasse, n¡71

Italy
Milan - Via della Spiga, n¡20

Denmark
Copenhague - 17/19 Ostergade

Hong-Kong
San Georges Building, Central

Russia
Moscou - 16/11 Stoleshnikov Pereulok

Slovenia
Ljubljana - Stefanova 6

Tha•land
Bangkok - Emporium - 622 Sukumvit Road - Klongtoey - Klongtong

U.S.A.
789, Madison Avenue

Cerruti Jeans Boutiques

France
Paris - 52 rue Etienne Marcel
Ant”bes - 10 Bd Wilson
Saint-Tropez : Le Grand Passage - 5 rue Allard

Germany
Munich : SchŠefflerblock

Philippines
Makati City - Shop 144/145 Level, Ayala Center, Gloriltta center 4

RUNWAY SHOWS
Cerruti M W