ThE WaNtEd FaShIoNs....

The Blumarine brand name is born from Anna Molinari's and her husband, Gianpaolo Tarabini's passion for the sea and for the color blue. In 1977 in a small town called Carpi, the couple takes on the challenge of building the Blumarine Company, with the intent of creating collections inspired from the young, enterprising designer's creativity. The project is a winner: in 1980 the Blumarine brand makes its debut at the Modit in Milan, it is a great success, followed, in 1981, by the first fashion show during fashion week in Milan.

In 1986, a collection wholly designed by Anna Molinari makes it's debut at Milano Collezioni, the widespread approval stems further development of the company.

In 1987, the new girls-collection, Miss Blumarine is born and ensues in the licensing phenomenon, harnessing the true potential of the Blumarine brand in various sectors.

In 1988, Blumarine decides to change the company profile and becomes a joint-stock company named Blufin. The transformation of Blumarine's image and the opening of the first single-brand boutique in Via della Spiga are some of the highlights of the nineties.

In 1995, the Blumarine line is joined by a new line, Anna Molinari, designed by Rossella Tarabini, Anna Molinari's daughter. Rossella Tarabini proposes a new conceptual style, resulting from her constant search for innovation and experimentation, in which great attention to sartorial details and fluidity of the lines; express great sensual femininity withholding any exhibitionism. This same year, another line, Blugirl is born. Designed by Anna Molinari, it is a ready-to-wear line for girls and young women, infused with a tough of irony and joie de vivre with a clearly romantic vein.

Blugirl makes its debut at Milano Collezioni in 2002, with great success: this collection expresses an ideal femininity that perfectly reflects the spirit of the Blumarine collection, readapted with great creativity and imagination.

The early intuition of entrusting the brand's advertising image to renowned fashion photographers, greatly contributed to the success of the Blufin collections. Following the collaboration with photographers Gianpaolo Barbieri and Albert Watson, Blufin begins its artistic partnership with Helmut Newton, creating advertising campaigns of strong emotional impact, which greatly contributed to the definition of the brand's image.

After Newton, the artistic collaboration continues with Ellen Von Unwerth, Tm Walker, Inez and Vinood Matadin, alongside great top models such as Naomi Campbell, Nadja Auermann, Carre Otis, Carla Bruni and Monica Bellucci. Blufin grows at staggeringly fast pace, opening stores worldwide, always maintaining its high quality standards by keeping all production in Italy. Its distribution network, created through select partnerships, is composed today, of over one thousand retail outlets worldwide of which 55 are single-brand shops.

Labels: Top Designers