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Chloe

10:26 AM / Posted by Syed Sabhi Zaidi /

Chloe was founded in 1952 by gaby aghion, an Egyptian-born Parisian with a dark beauty and a bohemian spirit. rejecting the stiff formality of the 50's fashion, she created soft, body conscious clothes from fine fabrics and called them "luxury pr?t-?-porter". unique for their time, they were beautifully made clothes available off the rack.

In 1956, gaby aghion and her business partner, Jacques Lenoir, debuted the first collection over breakfast at caf? de Flore, which, as the city's infamous meeting ground for existentialists and artists, was one of their own favorite haunts.

"Chloe" - a name they chose for its warm, feminine appeal - was perfectly in synch with the new mood of Paris : youthful and modern in design, and slightly audacious in spirit.

The label grew in popularity, and gaby aghion and Jacques Lenoir initiated what would become the hallmark of the house : hiring new, young talents to design the collections.

In the 60's, Chloe hothouse a group of youthful left bank designers who later defined the Paris ready-to-wear movement, "le style".

In 1966, Karl Lagerfeld became the house's head designer, and under his direction Chloe became one of the most iconic fashion brands of the 1970's. Jackie Kennedy and Brigitte Bardot, Maria Callas and Grace Kelly all came to Chloe's boutique in the 7eme in search of luxurious daywear. with its romantic, gauzy blouses and long skirts, Chloe defined the look of a generation.

In the 80's, a series of talented designers including Martine Sitbon kept the collections fresh and ever-changing, whilst reiterating Chloe's quixotic ability to be both cutting-edge and timeless at once.

After the house was bought by the luxury goods conglomerate Richemont Group in 1985, its notoriety grew around the globe.

In 1997, Stella McCartney reinvented Chloe once more, with a romantic yet streetwise mix of vintage lingerie, tailoring, and signature low-rider trousers that hit a nerve with young women around the world and propelled the house to a new level of success.

From 2001 to 2005, the creative director, Phoebe Philo, has continued the Chloe legacy of luxurious, audacious pret-a-porter whilst stamping the house with her own unique signature : sexy daywear, fluid lines, graceful and distinctly modern diaphanous tops.

On October 11, 2006 a new chief designer has been appointed, Paulo Melim Anderson he becomes part of the Chloe design legacy.

Just like Grace Kelly and Maria Callas did before them, young stars like Kirsten Dunst, Natalie Portman and Lou Doillon have fallen in love with the soft elegance of the French house.

On 2008 38 year old Hannah MacGibbon was appointed as new chief designer for the French Fashion House Chloe, taking over from Sweden's Paulo Melim Andersson. No reason was given for Anderson's departure. MacGibbon was an assistant for Valentino until 2001 when Phoebe Philo took her to be part of her Chloe design team, along with fellow Brit designer Stella McCartney.

Little is known of the designer, who is now set to be at the fashion spotlight, time will tell how things will work out; in the meantime the fashion world will eagerly wait for her high-energies & her vitality looks for Chloe.

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