Gwen Stefani designed a digital camera, HP Photosmart R607 Harajuku Lovers Digital Camera, which was featured in her video for Hollaback Girl. Only 30000 copies have gone into production. The launch of the camera took place during the Ellen DeGeneres Show on May 18.
"I started Harajuku Lovers because I wanted to design something more creative than a standard merchandise line. So we decided to launch a fashion and accessories line based on the same Japanese influence as my album 'Love. Angel. Music. Baby.'," said Stefani in a statement. "A camera is clearly a modern day accessory so I thought, 'Why not design a unique, stylish version of it?' So we added it to the line, and it's super-kawaii ('super-cute' in Japanese)."
According to Undercover, the 4.1 megapixel camera features HP's adaptive lighting technology, panorama preview mode for capturing panoramic shots, in-camera red-eye removal to instantly eliminate red-eye without a PC or software, HP Image Advice and HP Instant Share.
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